Vrtl Hug is a collection of quality hoodies designed with longevity in mind. Their mission focuses on empathy and environmental responsibilty, targeted toward a younger audience of students and young professionals working from home.

The branding of Vrtl Hug reflects the minimalist lifestyle of intentional apparel consumption. The typeface and logo are clean and sophisticated yet feature slightly rounded corners, mimicing the comfort of the clothing, a hug, and the community that Vrtl Hug is building. 

Visit Vrtl Hug's site here.

Vrtl Hug is a collection of quality hoodies designed with longevity in mind. Their mission focuses on empathy and environmental responsibilty, targeted toward a younger audience of students and young professionals working from home.

The branding of Vrtl Hug reflects the minimalist lifestyle of intentional apparel consumption. The typeface and logo are clean and sophisticated yet feature slightly rounded corners, mimicing the comfort of a hug as well as the welcoming nature of the community that Vrtl Hug is building. 

Branding, Photography, Web Design, Apparel Design, Art Direction

Printer: Choke Print Shop, Indy Ink

Branding
Photography
Web Design
Apparel Design
Art Direction

Printer:
Choke Print Shop
Indy Ink