Acne Studios x Fjällräven

Acne Studios x Fjällräven

Tradeshow exhibit case study for the iconic Acne Studios and Fjällräven collaboration. 

A gesture of appreciation between one Swedish brand and another. Acne Studios pays homage to iconic outdoor brand, Fjällräven, with a fresh edit of their classic designs, such as the Expedition Down jacket and the Kånken backpack. The collaboration represents both the polarity and the union of fashion as luxury and fashion as function. The fusion of urban style with active functionality results in the ultimate Scandanavian steet wear.

Emphasis was placed on this collaboration by dedicating a wall to each brand, with the new logo wrapping around the corner of the glass as a symbol of their merging. The space features interactive iPads where customers can explore the whole collection, mix and match the products, and make exclusive pre-sale purchases. Organic 3D camo shapes provide seating, hold takeaways for customers to enjoy, and deliver an intriguing floor built to withstand foot traffic. 

Tradeshow exhibit case study for the iconic Acne Studios and Fjällräven collaboration. 

A gesture of appreciation between one Swedish brand and another. Acne Studios pays homage to iconic outdoor brand, Fjällräven, with a fresh edit of their classic designs, such as the Expedition Down jacket and the Kånken backpack. The collaboration represents both the polarity and the union of fashion as luxury and fashion as function. The fusion of urban style with active functionality results in the ultimate Scandanavian steet wear.

Emphasis was placed on this collaboration by dedicating a wall to each brand, with the new logo wrapping around the corner of the glass as a symbol of their merging. The space features interactive iPads where customers can explore the whole collection, mix and match the products, and make exclusive pre-sale purchases. Organic 3D camo shapes provide seating, hold takeaways for customers to enjoy, and deliver an intriguing floor built to withstand foot traffic.