Freewill is a clean, innovative haircare brand focusing on the beauty of diversity and the importance of sustainability.
The goal was to develop an elevated art direction approach that balances a bright and colorful effervescence with a clinically credible undertone.
Freewill is a clean, innovative haircare brand, focusing on the beauty of diversity and the importance of sustainability.
The goal was to develop an elevated art direction approach that balances a bright and colorful effervescence with a clinically credible undertone.
Freewill is a clean, innovative haircare brand, focusing on the beauty of diversity and the importance of sustainability.
The goal was to develop an elevated art direction approach that balances a bright and colorful effervescence with a clinically credible undertone.
Freewill is a clean, innovative haircare brand focusing on the beauty of diversity and the importance of sustainability.
The goal was to develop an elevated art direction approach that balances a bright and colorful effervescence with a clinically credible undertone.
Freewill is a clean, innovative haircare brand, focusing on the beauty of diversity and the importance of sustainability.
The goal was to develop an elevated art direction approach that balances a bright and colorful effervescence with a clinically credible undertone.
Creative Direction & Design – Morgan Light
Art Direction – Clara Early
Renders – Bryan Javier, Eliass Valters
Production – Eugene Lee
Creative Direction & Design – Morgan Light
Art Direction – Clara Early
Renders – Bryan Javier, Eliass Valters
Production – Eugene Lee
Creative Direction, Design, Animation – GrandArmy
Music – Joe Johnson, Eliseo Hagerman